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Lift Off: Beauty Business 2001
by Sara Pentz

The market for plastic and cosmetic surgery procedures today exceeds $15 billion per year. Some estimate that cosmetic surgery procedures represent approximately $10 billion of industry revenues. From l992 to l998, facelifts, liposuctions and breast augmentations increased approximately 75%, 260% and 300%, respectively, according to the American Society of Aesthetic Plastic Surgery.

There are approximately 5,000 board certified plastic surgeons, 12,000 dermatologists, 35,000 OBGYN's, and approximately another 4,000 doctors working in the cosmetic surgery business. Thousands of doctors, some without a surgical education or background, are moving into the field of elective self-improvement surgery. Dentists are performing facelifts and OBGYNs are doing tummy tucks.

More people are experiencing the benefits of taking control of their mind and their body to initiate changes in both. Clearly, it is no longer taboo to elect surgery for self-improvement.

The competition for elective surgery in Orange County is overwhelming. Every day, it seems, a new skin care salon or day spa opens for business. Most assuredly, many will be highly successful as they ride the rising tide of acceptance by men and women.

Registered Nurse Sharon Friend is on the leading edge of the beauty business as a Certified Myotonology™ Facial Consultant (sharon@sharonfriend.com) with offices in Lake Forest at The Vitality Center and at Salon.Calm in Tustin. She has used the Myotonology facial toning process in her business for the past six years. Since l999 her business has expanded by 200%.

"Myotonolgy facial toning has become popular because it targets the underlying problems: sagging muscles," explains Sharon. "It offers an option that is less costly, with no pain, no bruising or scarring. During a session, we are able to isolate approximately 30 muscles of the face. By stimulating muscle fibers with low electrical impulses, we are able to restore proper tone to the facial muscles."

Skin care is big business. Just ask Adrienne Brennan and Scott Fontana. The two paired up in 2000 to create a skin care line known as Freschezza.

Adrienne is a skin care specialist and TV personality, who has trained with dermatologists and cosmetic surgeons throughout the U.S. and Europe. Scott, with over 16 years of experience in the field of health and beauty, has worked with and on the rich and famous from Beverly Hills to Newport Beach.

The two claim that Freschezza is a unique skin care line that combines scientific technology with pure nature to achieve a balanced skin.

With an Adrienne Brennan behind this new product introduction, it is sure to be a success. A former LAPD cop, Adrienne’s tenacity and determination would set her apart as a role model in any business. "I had badly sun damaged skin and I understood the need," she explains. "The main reason I got into this business is because I couldn’t find anything on the market even in a medical strength to help me. I wanted a skin care line that would only take a few minutes in the morning and a few minutes at night. I wanted to take the mystery out of skin care. When I was a cop I was best. I had more felony arrest than anybody. Now, I’m applying all that passion to Freschezza."

Across from South Coast Plaza in Costa Mesa, The Spa & Fitness Club, www.thespascp.com, is a destination center specializing in massages, facials, and a variety of body treatments. One can take a swim, hop into a whirlpool, or spend a few minutes in the sauna or eucalyptus steam rooms. In addition, The Club offers premier equipment and the latest trends in exercise classes

The Day Spa business has exploded in the past ten years as the answer to a need for more than a one-hour massage and less than a week at a destination spa. The mission of many of these centers is to create a place where frenzied people on the fast track can find peace and quiet.

(Sara Pentz is a writer and media consultant with a background as a journalist in TV, radio, newspapers and magazines. Sara@sarapentz.com This article was first published in Business Digest as originally authored by Sara Pentz.)

© Copyright 2002 Purpose Media and Sara Pentz. No unauthorized duplication without written consent.

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